The effortLogging is why
Logging is why
you quit. So we
made it two taps.
Your repeat foods and dishes sit one tap away — under five seconds for something you've eaten before. The friction that ended your last streak simply isn't here.
The old way
Eight taps to log the same breakfast you have every day
Open, search, scroll past twelve near-identical results, pick one, adjust the serving, confirm. Every meal, every day — until you stop.
1Open the app, tap “+”
2–4Search & scroll the results
5–7Pick one, fix the serving size
8Confirm — then repeat tomorrow
The Our Macro way
Tap your dish. It's logged.
01
Open to today
No login, no loading. Your day is right there.
02
Tap a saved dish
One tap logs the whole meal — foods, macros, and all.
✓
Done in under five seconds
It lands on your timeline. Reorder or tweak any time.
Today · 5 itemsdrag to reorder
8:05
AM
AM
Oats
60g · P 7 · C 37 · F 4
210
8:06
AM
AM
Whey
1 scoop · P 24 · C 3 · F 1
120
8:10
AM
AM
4 Eggs
fried · P 24 · C 2 · F 20
280
8:12
AM
AM
Coffee
black · P 0 · C 1 · F 0
5
10:30
AM
AM
Banana
1 med · P 1 · C 27 · F 0
105
Total logged720 kcal
Why it matters
Fewer taps is the whole game
Most people don't quit tracking because they stop caring — they quit because it's tedious. Cut the effort and the habit survives. That's the entire design goal.
~50%
of people abandon a tracking app within the first two weeks — most often because logging is too much work.
Source: Cordeiro et al., 2015